Uncategorized

Joe Berkeley, the creative genius behind Super Bowl’s “Roger That” Shields MRI ad, is our guest this Sunday

screen-shot-2017-01-07-at-9-04-52-am_946

Joe Berkeley

Join us Sunday, February 19, at 7:00 pm for a special conversation with a very special creative South Shore talent–Joe Berkeley, CEO of  Joe Berkeley LLC–on My Generation, broadcast on radio station WATD-FM 95.9.

Joe’s most recent project, the Super Bowl ad for Shields MRI featuring Patriots quarterback Tom Brady, and the now-famous ROGER THAT tag line, will be familiar to you. Our conversation with Joe will take you on a behind-the-scenes peek at the creative process resulting in this viral advertising campaign, along with many of his other award-winning creative projects. Plan now to tune in this Sunday or stream live on the internet. You don’t want to miss this show!

While you’re waiting, be sure to join Joe’s passion project, Humans of Nantasket Beach on Facebook. Follow this popular and often poignant project capturing unique photos and stories happening up and down the coastline of this storied South Shore peninsula.

And if you just can’t get enough of the Shields Health Care ad, here you go!

 

Categories: Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s