By Maria Burke, RN
Owner, Celtic Angels Home Health Care
In today’s crowded digital landscape, families searching for quality home health care don’t just want another brochure or sales pitch – they want answers. At Celtic Angels Home Health Care, we’ve taken a fresh approach with our clients by creating a conversational Q&A series designed to build trust, clarity, and confidence with prospective clients.
Instead of overwhelming people with technical jargon, Celtic Angels addresses the real questions families ask when considering care for their loved ones.
The Q&A series explores practical concerns, such as:
- Can I select my caregiver?
- Does insurance pay for services, and which insurance typically covers home care?
- How does scheduling work?
- What should I be looking for in a home health care agency?
- What if I don’t like my caregiver, or if they don’t show up?
- Who supervises the caregivers, and is there nursing involvement?
- Can the caregiver drive my Mom to appointments?
- What’s the difference between a live-in and hourly caregiver service?
- What is Nurse Case Management, and when might it be needed?
By answering these questions directly on social media, in newsletters, and on community platforms, Celtic Angels is committed to being a service provider but also as a trusted advisor. The goal isn’t simply to market – it’s to educate, reassure, and create a dialogue.
When families see their exact concerns addressed in a straightforward, compassionate way, they feel seen and supported. That connection builds trust and loyalty before a single caregiver even walks through the door.
