Advertise with Us

Reach the growing 50+ population on Boston’s South Shore!

Screen Shot 2018-01-11 at 3.18.44 PMNewspaper – Radio – Online…and more!

Seniors are looking for services, information and activities to help them enjoy a fun and active life in their 50s, 60s, 70s…and beyond!

Our media outlets guarantee that you’ll get noticed by the rapidly expanding population of seniors living, working, and retiring in the 30 towns and communities on the South Shore.

NEWSPAPER – Monthly, 12 issues per yearSSSN January 2018 front cover

For more than 17 years, the South Shore Senior News has been distributed free to thousands of seniors (50+), their care givers and loved ones each month. Filled with useful and fun information that is referred to again and again. Advertise with us and explore opportunities to become an expert editorial contributor. Full issues are available online.

Click the ink below for current advertising rates:


Click the link below for pre-printed insert rates:


IMG_5085RADIO – Weekly, every Sunday, 7-8:00 PM

Our Sunday evening broadcast, My Generation, on WATD-FM, 95.9, enjoys a loyal group of thousands of listeners. Join us as our guest or sponsor a show. Audio files remain active on our website, on iTunes, and are promoted via social media platforms.

Click the link below for current radio sponsorship rates:



Our website is optimized and attracts thousands of visits every month. Our popular Facebook page and Twitter posts are shared and enjoyed by thousands. Please ask for rates and availability.

Other opportunities….

  • Annual Senior Services GuideSenior Services Directory - 2018 2019 cover
  • Consumer events for active seniors
  • Live remote radio broadcasts

ADVERTISING within a Niche Market…

  • Builds awareness with your target audience.
  • Establishes and maintains your identity.
  • Enhances your reputation.
  • Attracts new customers, reminds existing customers.
  • Builds sales.
  • Builds trust.
  • Mature markets still read–and refer to–newspapers!

SOUTH SHORE SENIOR NEWS is distributed to 30 towns at more than 400 targeted locations where active seniors look for our papers:

  • Libraries
  • Senior centers and Councils on Aging
  • Town Halls
  • Supermarkets
  • Active senior living facilities
  • Convenient stores
  • Medical complexes and doctor offices
  • Senior residences
  • YMCAs and fitness centers


Each month 15,500 copies of the South Shore Senior News are printed, reaching a readership audience of more than 40,000. My Generation Media serves the 50-plus communities within the towns and communities south of Boston. Towns included:

  • Abington    south shore clear - march 2014
  • Avon    
  • Braintree     
  • Bridgewater     
  • Brockton    
  • Canton     
  • Cohasset     
  • Duxbury
  • East Bridgewater     
  • Easton    
  • Hanover     
  • Hanson     
  • Hingham     
  • Holbrook     
  • Hull 
  • Kingston    
  • Marshfield        
  • Middleboro     
  • Milton     
  • Norwell     
  • Pembroke     
  • Plymouth 
  • Quincy     
  • Randolph     
  • Rockland     
  • Scituate    
  • Stoughton    
  • West Bridgewater
  • Weymouth    
  • Whitman